How do CIOs secure their technology choices? Align digital transformation and business performance. La Business Intelligence pour la prise de décision est la clé pour transformer vos données en informations stratégiques.
Imagine your business as a ship sailing through an ocean of opportunities and challenges. You need a reliable compass to guide you. Business Intelligence (BI) is that compass. It's a set of methods and tools that allow you to transform a mass of raw data into useful, actionable information.
In other words, business intelligence helps you sort through the noise to find the signals that really matter. It answers questions you didn't even know you needed to ask and solves problems you didn't know you had.
I. When Business Intelligence becomes essential for decision-making
Whether you're a business owner or a specialist in your field, if you've ever felt the uncertainty of making decisions based on assumptions rather than data, or the anxiety of not knowing how your project or business is actually performing, you understand the challenges of a non-data-driven environment. Here's how BI can turn these limitations into opportunities:
A. What happened?
Without BI, you're flying blind, whether you're a business or an individual. You rely on monthly reports, team feedback, and maybe even your gut to assess performance. This lack of clarity can lead to errors in judgment, missed opportunities, and overall inefficiency. With BI, you have a clear view of the big picture.
For example, you can track sales in real time, monitor inventory levels, understand customer or user behavior, or track any other relevant metrics in your field. All of this is presented in a way that eliminates uncertainty and guesswork, allowing you to make informed decisions based on reliable data.
B. Why did it happen?: Navigating with BI for informed decisions
Rather than losing yourself in speculation, BI offers you analyses that uncover the reasons behind trends and events. Whether you're a business trying to understand why a product isn't selling or a specialist looking to improve a process, BI can help you identify the factors at play.
This deep understanding allows you to act in an informed manner, whether to adjust your marketing strategy, improve product quality, or even completely redesign a process.
C. What will happen?
Imagine knowing in advance what opportunities and challenges lie ahead. BI gives you predictive analytics tools to anticipate future trends....
Whether you are a business looking to predict periods of high demand or a specialist looking to anticipate changes in a specific field, BI gives you a competitive advantage, allowing you to adapt quickly to a constantly changing environment.
What should I do?: Rather than reacting to situations as they occur, BI gives you actionable information to take preventative and strategic measures.
Whether you are a business looking to diversify your offering or a specialist looking to optimize a process, BI guides you on the steps to take to achieve your objectives.
II. Aligning Business Intelligence with strategic objectives for better decision-making
A. Define key objectives and KPIs
A Effective Business Intelligence must be in line with the company's priorities: growth, cost reduction, process optimization, etc. It is essential to identify key performance indicators (KPIs) relevant to measuring the impact of decisions.
B. Centralize data and optimize analysis
Collecting, cleaning and integrating data from different sources (CRM, ERP, social networks, etc.) provides a reliable overview. interactive dashboards facilitate the monitoring and use of information for informed decisions.
C. Ensure effective monitoring and adoption
Regular performance monitoring and appropriate team training guarantee a optimal use of BI. Culture data-driven should be encouraged to adjust strategies based on insights and maximize return on investment.
III. Choosing visualization tools and skills for informed decision-making
Choosing a business intelligence tool shouldn't be a superficial decision based solely on its popularity or features. It should be a thoughtful choice, guided by the analytical logic and the specific needs of your business or area of expertise.
Analytical logic is the foundation upon which any business intelligence initiative is built. It defines the questions you seek to answer, the problems you seek to solve, and the opportunities you seek to exploit. A tool that doesn't align with this logic will be like a hammer used to tighten a nut: ineffective and frustrating.
Therefore, the tool you choose must be able to answer the specific questions you have, whether you are a company looking to optimize your supply chain or a specialist looking to understand market trends.
A. Criteria and necessity in the choice of tools
Data visualization depends on various factors, including:
- Data preparation
- Volume: Performance varies depending on the amount of data managed.
- Cost: Compare by taking into account the necessary features.
- Setting up visuals: Flexibility and usability differ between Tableau and Power BI.
- DAX Features and Calculations: Each calculation language offers unique advantages.
B. Important skills and tools
Skills in communication, creativity, storytelling, self-learning and critical thinking are essential to working effectively with BI.
Skills in tools such as Tableau, Power BI, SQL, Python, statistics and spreadsheets are crucial for competent data analysis.
It is within this framework that Baamtu Consulting organizes tailor-made training for companies.
You can contact us: contact@baamtu.com
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To explore this further, discover our dedicated article : Developing strategic skills in the workplace.
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